Live commerce is one of India’s most exciting e-commerce trends, blending real-time video with shopping to bring back a human touch. It lets brands connect, showcase products, and build trust instantly.
Yet, despite the buzz, challenges still slow its full growth. Platforms like Ikibor live are working hard to close these gaps. While the world has embraced live shopping, India’s unique hurdles need care and collaboration to unlock its true power and make shopping feel more personal again.
1. Digital Infrastructure Limitations
Though India has come a long way in internet penetration, many people still face daily struggles with low bandwidth and poor connectivity. In tier 2 and tier 3 cities, where dreams are big and opportunities are waiting, slow internet and outdated devices often stand in the way of smooth live video experiences.
For live commerce to truly thrive and connect hearts across the country, reliable streaming must reach every corner. Until our digital infrastructure catches up, even the best live shopping platforms may fall short of bringing this new wave of shopping to every hopeful buyer, no matter where they live.
2. Lack of Creator and Seller Readiness
Live selling calls for a special skill set, and it’s not always easy. Not every seller feels confident showing their face on camera or answering questions live. Many small businesses also struggle to afford good lighting, sound, or time for content planning.
In India’s vibrant and diverse market, this challenge is even bigger, as every region has its own unique stories and ways of connecting. Platforms like Ikibor Online Store are stepping in to bridge this gap, giving local sellers not just tools and training but the confidence to share their passion, speak their language, and build real trust with their communities.
3. Low Consumer Awareness and Trust
While live commerce is gaining attention, many Indian consumers still don’t fully understand how it works. For most, shopping still means visiting a store or browsing static product pages. Trust is a big concern, especially with new platforms or unfamiliar sellers.
To truly become the best live stream shopping platform, a brand must win hearts, not just wallets. This means creating genuine, quality content, partnering with trusted sellers, and making every transaction smooth and worry-free. Earning trust will take time, care, and a commitment to make every shopper feel valued and safe at every digital touchpoint.
4. Language and Cultural Diversity
India’s diversity is both an opportunity and a challenge. To truly reach people’s hearts, live sessions must speak their language and reflect their culture. But for many small brands and creators, scaling multilingual content can feel overwhelming.
Top Live Commerce Platforms In India like Ikibor Store are changing this by empowering regional creators and championing local stories. This heartfelt approach helps brands build genuine connections with audiences across the country, making every shopper feel seen, heard, and valued.
5. Lack of Seamless Tech Integration
A major barrier to live commerce success is the lack of seamless integration between video, inventory, payments, and delivery. Fragmented tools create friction, causing cart abandonment or failed sales.
For a top live shopping platform to scale, it must provide a smooth ecosystem where everything, from showcasing to payment, happens instantly and without disruption.
6. Unclear ROI for Brands
Many Indian brands are still cautious about live commerce, wanting real success stories and clear ROI before investing more. Platforms like Ikibor Platform help bridge this gap by offering post-event analytics and consumer insights, showing brands the true trust, connection, and growth live commerce can deliver.
See Also: Technology in Commercial Cleaning: Innovations Shaping the Industry
Final Thoughts
Live commerce in India holds immense promise, but for it to truly thrive, brands and platforms must come together to break down barriers. From strengthening digital infrastructure to uplifting local sellers and guiding consumers, it needs a united, heartfelt push to reach its full potential.
As platforms like Ikibor Online Store keep innovating, adapting, and connecting with local communities, the future of live commerce in India shines bright with hope. The journey may have its hurdles, but the rewards, empowering countless sellers and bringing people closer through shopping, are simply too meaningful to ignore.
